NEW! Clients can now attend for a flat fee of €500, a first-time ever offer!
Group bookings of 3 or more participants
receive considerable discounts!
For details of both offers, reach out to us at events@esomar.org
Define the Future of Insights at Mind | Myth | Machine in Athens!
Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies.
Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals, expand your network, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools, knowledge, and contacts you need to shape your future.
Don't miss this opportunity to be part of a pioneering community dedicated to inspiring and leading the global insights industry!
Your expert Programme Committee
The high quality of the content at every Congress is made possible by the hard work of the Congress Programme Committee, who review the papers and presentations submitted to deliver the best possible insights for you.
Executive Chair & Founder at Ask Afrika, South Africa
Andrea is much more than an Executive Chair & Founder —she is an icon for female entrepreneurs on the continent and has gained success and global recognition as a leader in her field over the last 28 years. She sees business as playing a pivotal role in shaping and changing society and is committed to that change through uplifting voices- be they citizens or consumers. She believes, that accountability comes with privilege and thus holds very high expectations and hope of the market research industry. This is simply the most transformative industry in business.
Chief Executive Officer at listening247, UK
Michalis is the founder and CEO of listening247, a London-based tech company specializing in artificial intelligence for unstructured data analytics, research, and customer insights. He has garnered multiple prestigious awards and is recognized as an influential figure in the industry. Michalis has authored numerous eBooks and articles that have contributed to the advancement of using AI in market research, customer experience management (CXM), social listening and analytics, text and image analytics, and the establishment of private online communities for brands. Educated at T.U. Berlin, where he earned a master’s degree in aerospace engineering, Michalis supplemented his technical background with business training at Harvard Business School and London Business School. His passion for research has been ingrained in him since 1991, and he has had the privilege of living and working in various countries, including Cyprus, Germany, Hungary, Poland, the USA, and now the UK. Prior to his entrepreneurial journey, Michalis held a role as a corporate executive in market research, serving as the head of CEE and after that of the global online research division for Synovate out of Chicago. This experience provided him with invaluable insights and deep expertise in managing multicounty P&Ls and large diverse teams. With his unwavering commitment to innovation and his exceptional leadership skills, Michalis continues to lead listening247 in the field of artificial intelligence and data analytics.
GEOSPATIAL DATA SCIENTIST at VIDA, RWANDA
Dolphine Mongina is a Geospatial Data Scientist at VIDA, a company that accelerates the pace of electrification in Africa and assesses the risk of climate change on critical infrastructure. In her current role, she provides critical geospatial data that helps VIDA realize its impact. Previously, she worked with Dalberg Research on a Climate Action Project driving a climate-positive growth agenda in Africa. She oversaw workstreams such as sizing and situating renewable energy and hydrogen potential in Africa, along with greening the steel and aluminum sector. The outcomes of these efforts were highlighted at the Africa Climate Summit in Nairobi. With over 4 years of experience in geospatial and statistical analysis, she has become an expert in applying Geospatial Information Systems and Remote Sensing to address challenges in various sectors, including market research, energy, environment, climate, and agriculture. She was part of the team that developed the vulnerability index, which won the inaugural Tony Cowling Industry Innovation Award in 2022. This index has been crucial in epidemiology for identifying locations most at risk. She has a keen interest in applying cutting-edge technology, geospatial technologies, and primary research to mitigate the adverse effects of climate change in the agricultural sector in developing countries. This interest recently led her to lead a project on boosting economic growth and shaping livelihoods in the agricultural sector using machine learning in Kenya and Malawi. This topic was presented at the 2023 ESOMAR annual congress. Outside of work, Dolphine enjoys watching plays and participating in theater activities. She also enjoys listening to poetry as a simple and enjoyable way to relax and unwind.
ESOMAR Council Member
Corrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She has managed large global Marketing & Data Science practices, with up to 100 science professionals. She currently provides consulting services in these areas. Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. She has developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity.
Director of R&D Consumer Strategy at PepsiCo, USA
Mina Sfondilis is currently a Director of R&D Consumer Strategy for PepsiCo, based in Chicago, IL. She is part of the Strategy and Portfolio Management team, responsible for driving Human Centricity throughout the R&D Organization. Mina has been with PepsiCo for 23 years. Most of her career was spent in Sensory and Consumer Product Insights, where she led the Global Front End of Innovation team. In 2020, she became one of the 13 R&D Research Fellows, and has been focusing on understanding Cognitive Dissonance, as well as identifying technologies of the Future for R&D. Mina has a background in Psychology, and worked as a mental health professional in her past life. She has a BS from the University of Illinois in Champaign-Urbana, and an MS from Loyola University Chicago. She is involved in external organizations such as ESOMAR, American Psychological Association, and is a board member of Barrington Youth and Family Services driving mental health programs for the community.
Head of Corporate Brand and Marketing Strategy at Tata Group, India
Adrian Terron, Head of Corporate Brand and Marketing Strategy, at the Tata group, brings to it significant expertise in consumer and shopper insights, consumer innovation, social media analytics, brand building and marketing. He has authored several papers on consumer insight, shopper and retail dynamics and innovation. Prior to this, he was Head of Consumer Insights, Innovation and Consumer Neuroscience for Nielsen, South Asia. In this role, he was responsible for driving the product innovation testing practice and portfolio, while strengthening and growing its pioneering consumer neuroscience business. Over the last several years, he has played a number of key senior roles at Nielsen. He began as the Head of Marketing and Brand and was later instrumental in Nielsen’s social media analytics joint venture with McKinsey, to harness the growing power of consumer generated media at a time when the social web was in its formative stages in India. During this time, Adrian and his team were credited with creating and patenting a social media brand equity evaluation system that won the prestigious Nielsen Emerging Product Idea Global Award. Adrian subsequently went on the lead Nielsen Retailer Services Division, working with the country’s leading organized retailers to help shape data analytics strategies while also creating the country’s largest shopper insights business. He earned his Six Sigma Executive Black Belt in tandem with this role and went on to lead Nielsen's entire Consumer Insights and Innovation business in the South Asia region prior to his most current position. Before his roles within Nielsen, he was with the Godrej Group as Head of Group Corporate Brand Communication and part of its Marketing Council. In this role, he was charged with institutionalizing the Corporate Communications function, developing its capabilities and conceptualizing a strategic framework that integrated key consumer insights into marketing initiatives. He contributed significantly to the brand’s reputation and equity at the time of the relaunch of the Godrej Masterbrand, in 2008. Adrian began his career in consumer research with ORG-MARG, which later became part of ACNielsen. Before this, he was a business journalist with CNBC TV-18. He is a graduate from the HR College of Commerce and Economics, Mumbai, with a Bachelors’ Degree in Marketing Management. He is an alumnus of IIM Ahmedabad’s Accelerated General Management Programme and has studied Behavioral Economics at Yale and Marketing Strategy at Harvard Business School.
Chief Performance Officer at Ipsos, Brazil
Patricia Beber Marques, Chief Performance Officer at the Ipsos Brazil, is an executive with a global outlook and a rich tapestry of professional experiences, with extensive international exposure, having worked and lived in Spain and Portugal for a combined total of 14 years. She has also engaged with diverse cultures and industries across Europe, Latin America, and Africa, enhancing her ability to lead with cultural sensitivity and a broad understanding of global markets. Educated at the prestigious Pontifical Catholic University in Rio de Janeiro, Patricia holds a specialization in Journalism and a Bachelor's Degree in Social Communication. Her keen eye for strategic planning was further honed at Hult Ashridge. Patricia's career is marked by her transformative leadership at IPSOS, where she currently serves as Chief Performance Officer. Her innovative strategies, including the implementation of new technological platforms, have significantly boosted operational efficiency and customer satisfaction. These initiatives also fostered a more engaged and dynamic Brazilian team. Before her current role, Patricia excelled as Business Director at IPSOS, where she led business development for various teams, ensuring client satisfaction and team engagement which resulted in substantial revenue growth. Her tenure at NETQUEST - GFK as Country Manager saw the successful migration of operations to Chile. At KANTAR WORLDPANEL, Patricia's leadership as Country Manager for Brazil and Expert Solutions Director for Iberia and Latin America led to the expansion of a new integrated portfolio. She also pioneered data fusion between TV audience metrics and FMCG consumption in Latin America, a testament to her innovative spirit and dedication to providing actionable insights. Patricia Beber Marques is not just a skilled executive; she is a beacon of innovation and strategic excellence. Her biography is a testament to her unwavering commitment to excellence, leadership, and the transformative power of effective management.
Essentials
Visa to enter Greece
Visitors planning to attend the ESOMAR Congress 2024 in Athens, Greece, may need specific travel documents. You can find comprehensive information about visa policies and procedures on the Greek Government's website.
We recommend starting your visa application as soon as possible and consulting with your local Greek embassy or consulate to determine the necessary documentation.
If you require a visa to travel to Greece, please download and complete the Visa request form and submit it to events@esomar.org.
Please be aware that we must receive your registration payment before we can issue your invitation letter.
Luxury in the heart of historical Athens
Experience timeless elegance and contemporary sophistication at the Athenaeum InterContinental. Boasting an award-winning conference centre and distinctive dining experiences, the hotel is perfectly located just moments away from the city centre. Step out the doors and enjoy historical Athens and all of the treasures it holds!
Intercontinental Athenaeum Athens
Syngrou Avenue 89-93
Athens 11745
Greece
Please use this reservation link to receive special discounted room rates for ESOMAR delegates.
WARNING AGAINST MISLEADING OFFERS FOR CONGRESS ACCOMODATION
ESOMAR has only partnered with the InterContinental Hotel for accommodation arrangements and any bookings should be channeled via the ESOMAR website and the accommodation booking page provided by us (below).
Please ingnore any 3rd party companies approaching you offering other hotel booking services - these are not endorsed by ESOMAR. Note that ESOMAR does not supply information to 3rd parties and any contact for an ESOMAR related or partnered service will always come through official ESOMAR channels.
HOW TO BOOK YOUR ROOM AT THE INTERCONTINENTAL *SOLD OUT*
We have arranged a special rate with the Intercontinental Athenaeum Athens located at Syngrou Avenue 89-93, Athens 11745, Greece. Please use this reservation link to access special discounted room rates for ESOMAR delegates.
Please note:
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Rooms and rates will be based on availability at the time of your booking.
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Preferential room rates are only available to conference delegates.
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ESOMAR does not guarantee the lowest room rate when reserving hotel rooms. Please visit the hotel website(s) to ensure you are receiving the best rate for your stay.
ALTERNATIVE HOTELS * almost SOLD OUT*
The InterContinental is currently experiencing high occupancy, and some dates may no longer have availability. If your desired dates are unavailable, we recommend booking a room at the 5-star hotel Divani Caravel. They offer the same rate as the InterContinental at €250 per night. Please use this BOOKING form and the discount code: ESOMAR2024.
Other hotel options are:
Hidden Gems of Athens
This is Athens! Official Guide
Travel Guides Through Greece
All delegates can use the promocode: ESOMAR24 and receive a 10% discount on the selected tours and options.