Monday
9:00
Welcome & Opening
Contributions from ESOMAR Leadership & Local Representatives
Ray Poynter, ESOMAR President
Joaquim Bretcha, ESOMAR Statutory Director General
Wiepke van der Wal & Kjell Massen, ESOMAR Representatives for The Netherlands
9:25
2023 YES [Young ESOMAR Society] Awards
60 Second Pitch Competition
Emma Woodhead, Senior Insights Executive, Opinions, Ireland
Caryl Anne Marcelo, Associate Research Manager, Prestige Market Research Services Asia Inc, The Philippines
Jamila Erika De Leon, Research Manager, FastForward MR, The Philippines
Valere Demelier, Insights Analyst, Nepa, UK
Catherine Wertz, Senior Manager, SKIM, The Netherlands
Danny Bowles, Market & Insights Specialist, Bord Bia, the Irish Food Board, The Netherlands
Harita Rawat, Research Executive, Ipsos, India
Jack Tadman, Associate Director, Opinium Research, UK
Milica Kovac, New Business Development Manager, EyeSee, Serbia
9:40
Introduction to the programme and keynote
Fenny Léautier-ten Brinke, Programme Commitee Chair
9:50
Opening Keynote
Earth Observation
Taking the pulse of our planet from space
Thorsten Fehr, European Space Agency - ESA
10:25
60 Second Superchargers
Five short stories from sponsors
Virtual Incentives
Premise
Quest Mindshare
Dynata
Survey Monkey
10:30
ESOMAR Foundation
Oneday.org
John Kearon, ESOMAR Foundation President
Frederic-Charles Petit, ESOMAR Foundation Board Member
10:35 - 11:15
Break
11:15
Championing People through Immersive Excellence
Introduction by session chair:
Tony Costella, Heineken International, Netherlands
11:20
Client topic
Humanity in Creative Development
Agile, AI powered creative excellence
Rafik El Noumeir, PepsiCo, United Arab Emirates
Monica Tenorio, PepsiCo, Switzerland
11:40
Methodological innovation
Creating a Better Everyday Life
The enormous potential to fulfil customers’ dreams by democratising research
Stefan Vukicevic, IKEA, Sweden
Eva-Carin Banka Johnson, IKEA, Sweden
12:00
Methodological innovation
Selling Insight through Live Commerce in China
Behind-the-scenes of China’s first-ever consumer insight livestream debrief
Yingying Gu, Pernod-Ricard, China
Jennifer Liu, Human8, Taiwan
12:20
Turbocharged Takeaways
12:30
Powered by Virtual Incentives
12:45 - 14:00
Lunch for all delegates in the exhibition
12:45 - 14:00
CLICK Lunch
[client only] in the Keurzaal
Invitation only
11:15
Accelerating Sustainability with Research Fuel
Introduction by session chair:
Dharmendra Jain, ESOMAR Council member and Kantar, Kenya
11:20
Thought leadership / Call-to-action
🏆 Peter Cooper Award Nomination for Qualitative Excellence
Your Attitude is Not Sustainable!
Driving our clients' sustainability efforts to new heights
Ben Liang, Pernod Ricard, UK
Will Goodhand, Insight Team, UK
Chris Wallbridge, Chris Wallbridge Consulting, The Philippines
11:40
Methodological innovation
Innovation Takes the Wheel
Transforming the future of transport through research
Rebecca Posner, Department for Transport, UK
Lucy Farrow, Thinks Insight & Strategy (formerly BritainThinks), UK
12:00
Case study
Sustainability at High-Speed
Revolutionising a mature sector with the creation of a new brand
Oscar Santamaría, IRYO, Spain
Jordi Crespo, Hamilton Global Intelligence, Spain
10:35
Welcome to the Insights AI.Cade
Gaby Küsters, Head of Global Marketing ESOMAR
10:45
Tech Innovation
Cheats & Magicians: The Future of Our World Exploring AI, blockchain, NFTs, quantum computing; tech's impact on our future.
11:15
Powered by Dynata
Unveiling the Dynata RISE Awards
A Guided Tour to Better Survey Engagement
11:25
Learning Lab
Revolutionise your marketing strategy with AI
Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing, and machine learning
Break
12:20
Turbocharged Takeaways
12:25
ESOMAR Foundation
Sustainability and Library
Steve Phillips, ESOMAR Foundation Board Member
12:30
Powered by Borderless Access
Hybridizing research approaches to bring agility and deeper human centricity to decision making
Jerusha Ramdeen, Coca-Cola, South Africa
Bev Tigar-Bassett, Borderless Access, South Africa
12:45 - 14:00
Lunch for all delegates in the exhibition
12:45 - 14:00
CLICK Lunch
[client only] in the Keurzaal
Invitation only
14:00
Fuelling the Insights Power Station with Data
Introduction by session chair: Jack Miles, Northstar Research Partners, UK
14:05
Client topic
🏆 Peter Cooper Award Nomination for Qualitative Excellence
Can Social Listening Obsolete All Other Research Methodologies
How we have been stretching social listening use cases
Nicolas Pochart, GSK Consumer Healthcare, Switzerland
Pierre-Antoine Dubosc, Semantiweb, USA
14:25
Case Study
Uncovering the Why
How primary research unlocked tech giant Meta's understanding of consumers
Fred Kim, Meta, USA
Cecily Mejia, Mintel, USA
14:45
Case Study
Boosting Economic Growth and Shaping Livelihoods with Machine Learning
Ray Xavery, Dalberg Research, Kenya
Dickstein Mukaria, Dalberg Research, Kenya
Dolphine Mongina, Dalberg Research, Kenya
15:05
Turbocharged Takeaways
15:15 - 15:55
Break
14:00
Amplifying Excellence
14:00
Global Data Quality
Who questions the questioners?
What questions should you be asking about your own research?
Judith Passingham, ESOMAR Professional Standards Committee
Jon Puleston, ESOMAR Professional Standards Committee
Cecile Carre, Ipsos, France
Otto Hellwig, Bilendi & responi, Germany
Sandy Casey, InnovateMR, USA
Nancy Brigham, Dynata, Canada
15:00
Powered by Black Swan
How Heineken Is Future-Proofing Their Growth Strategy
Louise Fitzpatrick, Heineken International, Ireland
Hugo Amos, Black Swan Data, UK
15:15 - 15:55
Break
15:55
Supercharging Brands by Prioritising People
Introduction by session chair:
Urpi Torrado, Datum International, Peru
16:00
Case study
🏆 Best Paper Award Nomination &
🏆 Peter Cooper Award Nomination (Qualitative Excellence
Uncovering the Human Voice For Deep Insights
Transforming online conversations into actionable insights with emotional drivers such as Brand Love
Bernard Brenner, Microsoft, USA
Jasmin Fischer, SHARE Creative, UK
16:20
Client topic
When Sparks Fly: Thunberg vs Tate
A story on trust, reputation and responsibility
Anneke Quinn-de Jong, Philips, Netherlands
16:40
Turbocharged Takeaways
16:45
Media Partnership
Irish Marketing Society Grand Prix winner
The Social Attention Deficit
Stephen Cleary, National Lottery, Ireland
Richard Colwell, RED C, Ireland
17:05
Powered by Premise
17:15
Stage closed
15:55
Driving Impact in New Ways
Introduction by session chair:
Fenny Léautier-ten Brinke, Phillips, The Netherlands
16:00
Awards
2023 Tony Cowling Award
Voice of Ukraine
Yves Fradier - Director of Evidence, Kantar Public France
in conversation with Joaquim Bretcha, Director General, ESOMAR
16:15
Industry Challenge
Panel Discussion
Salience and Staying Power
How to create a culture of informed decision-making
Diana Mitkov, De Beers, UK
James Sallows, Haleon, UK
Anna Apostolopoulos, Pearson, UK
Paul Hudson, FlexMR, UK
Lucy Davison, Keen as Mustard, UK
16:55
Powered by Quest Mindshare
iResTech presents the dtect field management and security app
Greg Matheson, iResTech, Canada
17:05
D&IN Media Partner
Ahead of the Curve
Combining brand and MMM for future-proof marketing
Sven Meijer, Objective Platform, The Netherlands
12:45
Powered by Toluna
3 Killer Questions on Data Quality
Do your research & sample providers measure-up?
Gene Saykin, VP, Head of Supply Quality, Toluna
12:55
Powered by Similarweb
Driving and Optimizing for Impulse Purchases on eGrocery
Becca Edelman, CPG Lead, Similarweb, UK
Cristina Marinucci, Global Head of Shopper Excellence, Mondelez, US
13:20
Powered by Quest Mindshare
Combatting Survey Fraud
How AI is being used to game surveys
Greg Matheson, CEO iResTech (creators of the dtect)
13:30
ESOMAR Thought Leadership
Understanding the Evolving Insights Industry
Special focus on the tech-enabled industry
Ajitha Gopalakrishnan, Junior Data Analyst, ESOMAR
13:45
ESOMAR
ESOMAR: Membership Value and Future Direction
Discover ESOMAR's Value and Future Direction with Council Members.
Tom De Ruyck, Chief Growth Officer & Partner, Human8 | Vice-President ESOMAR
Corrine Moy, ESOMAR Council Member
14:00
Thought Leadership
Building a culture of Creative Effectiveness by WARC
Aditya Kishor, Insights Director, WARC
14:35
ESOMAR
North America Meet-Up: Connecting for Impact!
Bob Birdsell - CAE, Membership Development Director, North America
Marie Melsheimer, North America Marketing Consultant
Jean-Marc Leger, President Leger
Break
15:15
Powered by SurveyMonkey
The Power of Agile Research: How Sakura drives customer-led innovation
Barry Oosterhuis, Sr. Customer Success Manager at SurveyMonkey
15:25
Tech Innovation
Culture and history as Big Data blind spots
A case study from South Africa
Fathima Paruk, Trends, Insights and Strategy at Woolworths Foods
15:50
Powered by Similarweb
Rapid Fire Chat
Becca Edelman, CPG Lead, Similarweb, UK
15:55
Powered by Zoho
Solving market research challenges Zoho's impact on survey based research.
Hari Krishnan, Product marketer at Zoho Corporation
16:05
Learning Lab
How Alpro revamped its pack designs by color science & predictive intelligence.
Pascal Lefever, International Strategy & Insights Director plant based for the Danone group
Wim Hamaekers, Co-founder One Inch Whale
16:35
Powered by KANTAR
What's the occasion?
How to maximise occasion opportunities for your brand in 2024 and beyond
Simon Bailey, Senior Partner at Kantar
Break
17:20
Powered by Dynata
Dynata RISE Awards
Recognising Excellence in Survey Engagement
Nancy Brigham, Dynata, Canada
Stefan Boom, Dynata, The Netherlands
17:35
Keynote
Better Brand Health:
Building Brand Tracking for the Future
Professor Jenni Romaniuk, Research Professor of Marketing and Associate Director,
International, Ehrenberg-Bass Institute, Australia
18:15
AGM - Annual General Meeting
for all ESOMAR members
19:30
Monday's Mixer at the Heineken Experience
[Stadhouderskade 78, 1072 AE Amsterdam]
All attendees welcome but you should make your own arrangements to get to the venue.
You will need to wear your Congress badge.
Full details of the networking programme each evening