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Tuesday

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 9:00 

Warp Speed towards the Metaverse

Introduction by session chair:
Tony Costella, Heineken International, Netherlands

9:05

 Industry challenge 
🏆 Best Paper Award Nomination & 

🏆 Peter Cooper Award Nomination for Qualitative Excellence

Virtual Frontiers   

Assessing the potential of the metaverse for qualitative research

Faye Soares, Dow Jones, UK
Rupert Sinclair, Kadence International, UK

9:25

 Case study
🏆 Best Paper Award Nomination

The Metaverse as a Research Laboratory Leveraging virtual worlds to harness the power of human insights

Alejandro Prieto, The Coca-Cola Company, Mexico
Rodrigo Alagon, Estadistica Aplicada e Investigacion de Mercados SC, Mexico

9:45

 Client topic 

Augmented Reality: A Critical Part of Your Toolkit

Boosting engagement, influencing purchases, and creating goodwill among audiences  

Aarti Bhaskaran, Snap, USA
Heather O'Shea, Alter Agents, USA

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 9:00 

The Research Got Talent Competition 2023

Powering up Research to Build a Better World for Tomorrow 

Introduction by session chairs:

Chris Farquhar ESOMAR representative for Hong Kong

Pravin Shekar, ESOMAR Representative for India

9:05

 Panel Discussion 

RGT – Research Globally Transforming

Panelists to be announced

10:00

 Award Winner 

2022 Research Got Talent Winner

Supporting the Vision to Free Australia from Youth Homelessness

Marissa Tsioutsis, Fiftyfive5, Australia
Roger Kong, Fiftyfive5, Australia

10:15

Powered by DVJ Insights

Innovation As Growth Driver 

Meta-Learnings From Thousands Of Cases

Jori van de Spijker, DVJ Insights, The Netherlands

10:30-11:10

Break

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 9:40 

ESOMAR TV open

Gaby Küsters, Head of Global Marketing, ESOMAR

9:45

Powered by Smart Eye

The Revolution in Audience Attention Measurement

Graham Page, Global Managing Director, Media analytics, Affectiva

9:55

Tech Innovation

Ending packaged water one insight at a time

How research plays a vital role in achieving long-term behavioural change

Virginia Yanquilevich, CEO Dopper

10:35

Powered by Dynata

Humans and Machines

The Synergy of AI and Human Expertise in Future Market Research

Panel Discussion

10:45

AI.CADE

Unlocking Travel's New Frontier

AI-Powered Dream Destination Bookings

Mahmoud Yassin, Senior Data Manager, Booking.com

11:15

Tech Innovation

Effectively connecting with Gen Z on TikTok – how to do it?

Roderik Sorbi, Group Account Lead at DVJ Insights

Maarten van Es, Socia Media Manager at bol.com

10:05

Turbocharged Takeaways    

10:15

Powered by Survey Monkey

10:30-11:10

Break

Break

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

12:50

Powered by GNN

Online Research Trends in the Middle East

Kaushik Mukherjee

Senior Vice President

GNN Research Group

13:00

Insights Innovation

Future of Experiences for Human engagement

Maheen Ansari, Global Human Insights, The Coca-Cola Company

13:25

Powered by KANTAR

Empowering Danone's innovation pipeline through Search Analytics

Sophia Bulatova, Analytics Business Consultant, Kantar

Beste Demir, Foresights & Insights Director, Danone UK & Ireland

13:35

AI.CADE

Client-Centric AI Solutions: A Panel Discussion

Moderator: Nikki Lavoie, Director, Cloud and Commercial Business Planning Insights, Savanta
Barry Jennings, Director, Cloud and Commercial Business Planning Insights, Microsoft 

Ben Liang, Pernod Ricard

14:10

Learning Lab

The Choice Factory 

Richard Shotton, Author of The Choice Factory and Illusion of Factory

14:40

Learning Lab

Write to include!

Bel Kerkhoff-Parnell, PhD.

Independent researcher

Break

11:10 

Energising Innovation with Human-Centric Design

Introduction by session chair:
Urpi Torrado, Datum International, Peru and ESOMAR Ambassador for Latin America

11:15

 Case study 

The Product Launch that Haunted Us  

Charles Wilson, New Balance, USA
Brian Lynn, New Balance, USA

11:35

 Methodological innovation 
🏆 Best Paper Award Nomination & 
🏆 Peter Cooper Award Nomination (Qualitative Excellence

Creating the Beauty Insights that Move Africa

AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent

Kambe Mwaba, L'Oréal, South Africa
Christine Laurenssen, MDI (Mobile Digital Insights), South Africa

11:55

 Case study 

🏆 Peter Cooper Award Nomination for Qualitative Excellence

Growing Up Together

Redefining Motherhood As A Transformational Journey, Not A Role 

Francky David, Nestlé, Switzerland
Nathalie Coste, Lovebrands, France

11:10 

Level up your Gen Z mindset!

Introduction by session chair: 
Bianca Saldanha, IPSOS, India

11:15

Luke Mantell, Jigsaw Research, UK
Luke Perry, Jigsaw Research, UK

 Case study 

🏆 Peter Cooper Award Nomination for Qualitative Excellence

Riding the Shockwaves

Connecting with the next generation in a volatile and turbulent world    

11:35

Emma Webster, E.ON Next, UK
Kelly McKnight, Verve, UK

 Client topic 

Power Up For Change!

How EON is navigating the unchartered emotional terrain of eco-anxiety

11:55

Chris Moschos, Lion, Australia
Alice King, The Lab, Australia

 Case Study 
🏆 Best Paper Award Nomination

The Death of the Debrief

If empathy is at the heart of good research practice, why are we still presenting insights in PowerPoint?

12:15

Turbocharged Takeaways    

15:25

Powered by Stravito

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Sandra Berg, Global Senior Insights & Analytics Manager, Reckitt

Tania Poelmann, Account Manager, Stravito

15:50

Research Panel

Women perspective on Uniting Human and Technology in research

Moderator: ​Liubov Ruchinskaya, Global Consumer Insights Director Care

Linda Elisha, MD, Emertec

Esther De Rooij, Director, Qualmedic

Elina Halonen, Square Peg Insight, Behavioural Science Advisor

Sylvie Verbiest MSc., Founder and Market Research consultant, SMALL research

12:15

Turbocharged Takeaways    

12:20 

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Keynote

Hacking the Human Mind: How Behavioural Science Helps Us Understand Consumers Better

Richard Shotten, Author of The Choice Factory and The Illusion of Choice, United Kingdom

12:50-14:05

Lunch for all delegates in the exhibition

12:50-14:05

WIRe Lunch in the Keurszaal 
Limited space
RSVP here

14:05

Supercharging Brand Impact Through Effective Advertising

Introduction by session chair:  
Lyndall Spooner, Fifth Dimension Research and Consulting, Australia

14:10

 Methodological innovation 

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

A research framework for meta-analysis of video ads by combining machine learning and human encoding

Minh Nguyen, Google, Japan

14:30

 Methodological innovation 

The New Marketing Renaissance

The merging of creative work and scientific evaluation of communication          

Karin Haglund, Klarna Bank, Sweden
Cajsa Wirén, Nepa, Sweden

14:50

 Thought leadership / Call-to-action 

Breaking the Fourth Wall: Future Formats for Effective Advertising          

Identifying the trends that will define the future of business and public relationships       

Coen Kempen, Kantar, Netherlands
Lisa Allgaier-Speck, Qrious Insight, USA

15:10

 Industry challenge 

Going Beyond Insights         

Building strategies for brands in tough times   

Sally Joubert, Luma Research, Australia

15:30

Turbocharged Takeaways    

12:50-14:05

Lunch for all delegates in the exhibition

12:50-14:05

WIRe Lunch in the Keurszaal
Limited space
RSVP here

14:05

Supercharging Empathy by Challenging Stereotypes

Introduction by session chair:
Barry Jennings, Microsoft, USA

14:10

 Thought Leadership / Call-To-Action 

Empathy and its Role in a VUCA Business World

A framework for the deployment of empathy as a marketing tool in organisations

Adrian Terron, TATA Group/TATA Sons, India
Anju Joseph, Quantum Consumer Solutions, India

14:30

 Case Study 

🏆 Peter Cooper Award Nomination for Qualitative Excellence

One Size Doesn't Fit All

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity      

Celine Llanta, BBC, UK

Maria Bruder, BBC, UK

14:50

 Case Study 
🏆 Best Paper Award Nomination

"My Sex, My Way!"  Driving meaningful engagement with the LGBTQ+ community 

How tech-enabled, human-driven insights can deliver optimal outcomes

Tania Page, Toluna / Harris Interactive, UK
Oana Stroie Reckitt UK

15:10

Turbocharged Takeaways    

15:15

Powered by Virtual Incentives

15:20

ESOMAR Foundation

Education

Phyllis Macfarlane, ESOMAR Foundation Board Member

15:25

Powered by Credamo

Credamo

The Next Generation Market Research Platform

Xiaodan Zhang, Credamo, China

15:35

Stage Closed

15:35 - 16:15

Break

15:35 - 16:15

Break

REA

16:15

Supercharging Impact!        

Celebrating excellence 

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Join us as we reveal the superheroes and winners of our awards!
Chaired by: 
Joaquim Bretcha, ESOMAR Director General

16:20

Awards

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2023 YES [Young ESOMAR Society] Award 

Presentations by the three winners, as chosen by you the delegates
Chaired by: Bianca Saldanha, IPSOS, India and winner of the 2022 YES Award

16:50

Awards

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ESOMAR Representative Awards 2023

16:55

Awards

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Best ESOMAR Congress Exhibitor Award

17:00

Research Effectiveness Awards 2023       

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These awards showcase the most innovative and impactful collaborations between agencies and clients this year. Setting the benchmark for excellence, they propel the industry forward by igniting and turbocharging decision-making with powerful insights.

17:05

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An Innovative Approach to Employee Experience

The story of how Judo Bank changed the way it listens to its people and proved that supporting the wellbeing and happiness of its people makes for happy shareholders.

Laurie Hibbs, Judo Bank, Australia
Ben Griffiths,The Evolved Group, Australia

17:20

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How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original

And how the brand change resulted in positive business outcomes and social impact.

Katie Kaylor, Mars Food, United Kingdom
Patricia van der Hart, Human8, Netherlands

17:35

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Owning Inspiration

Unpacking the sub-dimensions of inspiration for strategic success at Pinterest.     

Daron Sharps, Pinterest, United States
Adrien Weinert, Firefish, United Kingdom

17:50

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Awards Ceremony 

Gold, Silver, and Bronze prizes revealed to our Research Effectiveness Award Finalists

20:00

ESOMAR Soirée at Fabrique des Lumières
 

All attendees are invited to a spectacular evening of conversations and cuisine against an immersive backdrop of art and technology.
 

Transportation is arranged for you and we will inform you of the schedule onsite. You will need to wear your Congress badge.

Full details of the networking programme each evening

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