Tuesday
9:00
Warp Speed towards the Metaverse
Introduction by session chair:
Tony Costella, Heineken International, Netherlands
9:05
Industry challenge
🏆 Best Paper Award Nomination &
🏆 Peter Cooper Award Nomination for Qualitative Excellence
Virtual Frontiers
Assessing the potential of the metaverse for qualitative research
Faye Soares, Dow Jones, UK
Rupert Sinclair, Kadence International, UK
9:25
Case study
🏆 Best Paper Award Nomination
The Metaverse as a Research Laboratory Leveraging virtual worlds to harness the power of human insights
Alejandro Prieto, The Coca-Cola Company, Mexico
Rodrigo Alagon, Estadistica Aplicada e Investigacion de Mercados SC, Mexico
9:45
Client topic
Augmented Reality: A Critical Part of Your Toolkit
Boosting engagement, influencing purchases, and creating goodwill among audiences
Aarti Bhaskaran, Snap, USA
Heather O'Shea, Alter Agents, USA
9:00
The Research Got Talent Competition 2023
Powering up Research to Build a Better World for Tomorrow
Introduction by session chairs:
Chris Farquhar ESOMAR representative for Hong Kong
Pravin Shekar, ESOMAR Representative for India
9:05
Panel Discussion
RGT – Research Globally Transforming
Panelists to be announced
10:00
Award Winner
2022 Research Got Talent Winner
Supporting the Vision to Free Australia from Youth Homelessness
Marissa Tsioutsis, Fiftyfive5, Australia
Roger Kong, Fiftyfive5, Australia
10:15
Powered by DVJ Insights
Innovation As Growth Driver
Meta-Learnings From Thousands Of Cases
Jori van de Spijker, DVJ Insights, The Netherlands
10:30-11:10
Break
9:40
ESOMAR TV open
Gaby Küsters, Head of Global Marketing, ESOMAR
9:45
Powered by Smart Eye
The Revolution in Audience Attention Measurement
Graham Page, Global Managing Director, Media analytics, Affectiva
9:55
Tech Innovation
Ending packaged water one insight at a time
How research plays a vital role in achieving long-term behavioural change
Virginia Yanquilevich, CEO Dopper
10:35
Powered by Dynata
Humans and Machines
The Synergy of AI and Human Expertise in Future Market Research
Panel Discussion
10:45
AI.CADE
Unlocking Travel's New Frontier
AI-Powered Dream Destination Bookings
Mahmoud Yassin, Senior Data Manager, Booking.com
11:15
Tech Innovation
Effectively connecting with Gen Z on TikTok – how to do it?
Roderik Sorbi, Group Account Lead at DVJ Insights
Maarten van Es, Socia Media Manager at bol.com
10:05
Turbocharged Takeaways
10:15
Powered by Survey Monkey
10:30-11:10
Break
Break
Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge
12:50
Powered by GNN
Online Research Trends in the Middle East
Kaushik Mukherjee
Senior Vice President
GNN Research Group
13:00
Insights Innovation
Future of Experiences for Human engagement
Maheen Ansari, Global Human Insights, The Coca-Cola Company
13:25
Powered by KANTAR
Empowering Danone's innovation pipeline through Search Analytics
Sophia Bulatova, Analytics Business Consultant, Kantar
Beste Demir, Foresights & Insights Director, Danone UK & Ireland
13:35
AI.CADE
Client-Centric AI Solutions: A Panel Discussion
Moderator: Nikki Lavoie, Director, Cloud and Commercial Business Planning Insights, Savanta
Barry Jennings, Director, Cloud and Commercial Business Planning Insights, Microsoft
Ben Liang, Pernod Ricard
14:10
Learning Lab
The Choice Factory
Richard Shotton, Author of The Choice Factory and Illusion of Factory
14:40
Learning Lab
Write to include!
Bel Kerkhoff-Parnell, PhD.
Independent researcher
Break
11:10
Energising Innovation with Human-Centric Design
Introduction by session chair:
Urpi Torrado, Datum International, Peru and ESOMAR Ambassador for Latin America
11:15
Case study
The Product Launch that Haunted Us
Charles Wilson, New Balance, USA
Brian Lynn, New Balance, USA
11:35
Methodological innovation
🏆 Best Paper Award Nomination &
🏆 Peter Cooper Award Nomination (Qualitative Excellence
Creating the Beauty Insights that Move Africa
AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent
Kambe Mwaba, L'Oréal, South Africa
Christine Laurenssen, MDI (Mobile Digital Insights), South Africa
11:55
Case study
🏆 Peter Cooper Award Nomination for Qualitative Excellence
Growing Up Together
Redefining Motherhood As A Transformational Journey, Not A Role
Francky David, Nestlé, Switzerland
Nathalie Coste, Lovebrands, France
11:10
Level up your Gen Z mindset!
Introduction by session chair:
Bianca Saldanha, IPSOS, India
11:15
Luke Mantell, Jigsaw Research, UK
Luke Perry, Jigsaw Research, UK
Case study
🏆 Peter Cooper Award Nomination for Qualitative Excellence
Riding the Shockwaves
Connecting with the next generation in a volatile and turbulent world
11:35
Emma Webster, E.ON Next, UK
Kelly McKnight, Verve, UK
Client topic
Power Up For Change!
How EON is navigating the unchartered emotional terrain of eco-anxiety
11:55
Chris Moschos, Lion, Australia
Alice King, The Lab, Australia
Case Study
🏆 Best Paper Award Nomination
The Death of the Debrief
If empathy is at the heart of good research practice, why are we still presenting insights in PowerPoint?
12:15
Turbocharged Takeaways
15:25
Powered by Stravito
Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge
Sandra Berg, Global Senior Insights & Analytics Manager, Reckitt
15:50
Research Panel
Women perspective on Uniting Human and Technology in research
Moderator: Liubov Ruchinskaya, Global Consumer Insights Director Care
Linda Elisha, MD, Emertec
Esther De Rooij, Director, Qualmedic
Elina Halonen, Square Peg Insight, Behavioural Science Advisor
Sylvie Verbiest MSc., Founder and Market Research consultant, SMALL research
12:15
Turbocharged Takeaways
12:20
Keynote
Hacking the Human Mind: How Behavioural Science Helps Us Understand Consumers Better
Richard Shotten, Author of The Choice Factory and The Illusion of Choice, United Kingdom
12:50-14:05
Lunch for all delegates in the exhibition
12:50-14:05
WIRe Lunch in the Keurszaal
Limited space
RSVP here
14:05
Supercharging Brand Impact Through Effective Advertising
Introduction by session chair:
Lyndall Spooner, Fifth Dimension Research and Consulting, Australia
14:10
Methodological innovation
Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?
A research framework for meta-analysis of video ads by combining machine learning and human encoding
Minh Nguyen, Google, Japan
14:30
Methodological innovation
The New Marketing Renaissance
The merging of creative work and scientific evaluation of communication
Karin Haglund, Klarna Bank, Sweden
Cajsa Wirén, Nepa, Sweden
14:50
Thought leadership / Call-to-action
Breaking the Fourth Wall: Future Formats for Effective Advertising
Identifying the trends that will define the future of business and public relationships
Coen Kempen, Kantar, Netherlands
Lisa Allgaier-Speck, Qrious Insight, USA
15:10
Industry challenge
Going Beyond Insights
Building strategies for brands in tough times
Sally Joubert, Luma Research, Australia
15:30
Turbocharged Takeaways
12:50-14:05
Lunch for all delegates in the exhibition
12:50-14:05
WIRe Lunch in the Keurszaal
Limited space
RSVP here
14:05
Supercharging Empathy by Challenging Stereotypes
Introduction by session chair:
Barry Jennings, Microsoft, USA
14:10
Thought Leadership / Call-To-Action
Empathy and its Role in a VUCA Business World
A framework for the deployment of empathy as a marketing tool in organisations
Adrian Terron, TATA Group/TATA Sons, India
Anju Joseph, Quantum Consumer Solutions, India
14:30
Case Study
🏆 Peter Cooper Award Nomination for Qualitative Excellence
One Size Doesn't Fit All
Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity
Celine Llanta, BBC, UK
Maria Bruder, BBC, UK
14:50
Case Study
🏆 Best Paper Award Nomination
"My Sex, My Way!" Driving meaningful engagement with the LGBTQ+ community
How tech-enabled, human-driven insights can deliver optimal outcomes
Tania Page, Toluna / Harris Interactive, UK
Oana Stroie Reckitt UK
15:10
Turbocharged Takeaways
15:15
Powered by Virtual Incentives
15:20
ESOMAR Foundation
Education
Phyllis Macfarlane, ESOMAR Foundation Board Member
15:25
Powered by Credamo
Credamo
The Next Generation Market Research Platform
Xiaodan Zhang, Credamo, China
15:35
Stage Closed
15:35 - 16:15
Break
15:35 - 16:15
Break
16:15
Supercharging Impact!
Celebrating excellence
Join us as we reveal the superheroes and winners of our awards!
Chaired by: Joaquim Bretcha, ESOMAR Director General
16:20
Awards
2023 YES [Young ESOMAR Society] Award
Presentations by the three winners, as chosen by you the delegates
Chaired by: Bianca Saldanha, IPSOS, India and winner of the 2022 YES Award
16:50
Awards
ESOMAR Representative Awards 2023
16:55
Awards
Best ESOMAR Congress Exhibitor Award
17:00
Research Effectiveness Awards 2023
These awards showcase the most innovative and impactful collaborations between agencies and clients this year. Setting the benchmark for excellence, they propel the industry forward by igniting and turbocharging decision-making with powerful insights.
17:05
An Innovative Approach to Employee Experience
The story of how Judo Bank changed the way it listens to its people and proved that supporting the wellbeing and happiness of its people makes for happy shareholders.
Laurie Hibbs, Judo Bank, Australia
Ben Griffiths,The Evolved Group, Australia
17:20
How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original
And how the brand change resulted in positive business outcomes and social impact.
Katie Kaylor, Mars Food, United Kingdom
Patricia van der Hart, Human8, Netherlands
17:35
Owning Inspiration
Unpacking the sub-dimensions of inspiration for strategic success at Pinterest.
Daron Sharps, Pinterest, United States
Adrien Weinert, Firefish, United Kingdom
17:50
Awards Ceremony
Gold, Silver, and Bronze prizes revealed to our Research Effectiveness Award Finalists
20:00
ESOMAR Soirée at Fabrique des Lumières
All attendees are invited to a spectacular evening of conversations and cuisine against an immersive backdrop of art and technology.
Transportation is arranged for you and we will inform you of the schedule onsite. You will need to wear your Congress badge.
Full details of the networking programme each evening