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Wednesday

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 9:15 

Connecting Data to Turbocharge Understanding

Introduction by session chair:  
Lyndall Spooner, Fifth Dimension Research and Consulting, Australia

9:20

 Methodological Innovation

Using the Data You Have to Get the Insights you Need

Leveraging unstructured data, AI, qualitative synthesis, and CX listening to create and audience models in an agile way

Loren Crawford, Cisco, USA 

9:40

 Case study 

Digital DNA: If Your Data Could Talk?

Mapping the data genome and its surprising secrets using data ethnography and behavioural science

Patrick Fagan, Kubik Intelligence, UK 

10:00

Turbocharged Takeaways

10:05

ESOMAR Foundation

Researchers in Need

Anna Alu, ESOMAR Foundation Board Member

10:10

ESOMAR Thought Leadership

Playing the Insights Game
Who is the client, and what do they want?

Xabier Palacio, ESOMAR, Netherlands

10:30

AI for Researchers. Superboost or Superburden?

Introduction by session chair: Barry Jennings, Microsoft, USA

10:35

 Industry challenge 

Human or AI?

How to identify and protect surveys from AI-generated responses     

Cecile Carre, Ipsos, France
Eva Wittmann, Ipsos, Germany

10:55

 Industry challenge 

ChatGPT, What’s All the Fuss?

Understanding the evolving AI framework for market research

Tim Brewer, KJT, USA
Sandy Casey, InnovateMR, USA

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 9:00 

ESOMAR TV Opening

Opening - Video Intro (Open Audio)

9:40

Learning Lab

UX Design 

Nikki Lavoie, EVP Strategy & Innovation

10:15

Tech Innovation

The Foundation of the circular economy relies on 360° Data Traceability

Anthony Syams, CEO & Founder Cotit

10:40

Tech Innovation

From Design to Data: 
Empowering Marketers with Interactive Online Forms 

Florian Myter, Co-Founder Weave.ly

11:05

AI.CADE

Bias, AI, and the ICC/ESOMAR Code: 
Is a virtuous cycle possible?   

Kim Smouter, Director General, ENAR - Bias in AI

11:30

Tech Innovation

Robotics in AgTech 
Collaborating with robots to create healthy food from a biodiverse environment for sustainable living  

Arend Koekkoek

CEO Pixelfarming Robotics | owner of innovation centre Campus Almkerk

11:15

Turbocharged Takeaways

11:20-11:50

 Break

11:55

 Learning Lab 

How to survive AI : the skills we need to stay relevant

David Smith

DVLSmith Ltd &

Adam Riley

Decision Architects

12:20

 Learning Lab 

Using Figma to Build Custom Forms and Surveys.

This workshop is for Figma users, novice or expert that want to get more out of their surveys and forms.

Florian Myter, Co-Founder Weave.ly

11:50

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 Keynote 

Supercharged Research in a Polarised World

Will AI destroy us or free us?

Ben Page, Chief Executive, Ipsos

12:20

 Industry challenge 

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Leveraging Your Scale for Competitive Advantage: Unleashing Talent & Tech

Stephan Gans, PepsiCo, USA
Claudia Sciarretta, PepsiCo, Mexico

12:45

Client Talk Show

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Powering Up Insights

Four client-side superheroes join Graeme Lawrence of Human8 and explore what is supercharging the discovery of human insights and creating greater impact for the business. And in turn, what they believe the research sector needs to pull the plug on.

Barry Jennings, Microsoft, USA

Begonia Fafian, The Coca-Cola Company,  USA

Elaine Rodrigo, Reckitt, UK

Stuart McGown, Philips, Netherlands

13:20

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 Closing Keynote 

Amelia Kallman, Futurist and Author
Recently named one of the 'Top 25 Women in the Metaverse'

Great Techspectations 

The big picture & beyond

13:50

Closing and Awards



1. Discover the 2023 winners of the 

🏆 Best Congress Paper award 

🏆 Peter Cooper Award for Qualitative Excellence

🏆 Best Paper of the Year award

2. Immerse yourself in a whirlwind recap of the last four days!
 

3. Be one of the first to know where the 2024 Congress will be....

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Fenny Léautier, Programme Committee Chair
Joaquim Bretcha, ESOMAR Director General

Corrine Moy, ESOMAR Council 

14:00

Farewell Drinks in the Exhibition

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