Wednesday
9:15
Connecting Data to Turbocharge Understanding
Introduction by session chair:
Lyndall Spooner, Fifth Dimension Research and Consulting, Australia
9:20
Methodological Innovation
Using the Data You Have to Get the Insights you Need
Leveraging unstructured data, AI, qualitative synthesis, and CX listening to create and audience models in an agile way
Loren Crawford, Cisco, USA
9:40
Case study
Digital DNA: If Your Data Could Talk?
Mapping the data genome and its surprising secrets using data ethnography and behavioural science
Patrick Fagan, Kubik Intelligence, UK
10:00
Turbocharged Takeaways
10:05
ESOMAR Foundation
Researchers in Need
Anna Alu, ESOMAR Foundation Board Member
10:10
ESOMAR Thought Leadership
Playing the Insights Game
Who is the client, and what do they want?
Xabier Palacio, ESOMAR, Netherlands
10:30
AI for Researchers. Superboost or Superburden?
Introduction by session chair: Barry Jennings, Microsoft, USA
10:35
Industry challenge
Human or AI?
How to identify and protect surveys from AI-generated responses
Cecile Carre, Ipsos, France
Eva Wittmann, Ipsos, Germany
10:55
Industry challenge
ChatGPT, What’s All the Fuss?
Understanding the evolving AI framework for market research
Tim Brewer, KJT, USA
Sandy Casey, InnovateMR, USA
9:00
ESOMAR TV Opening
Opening - Video Intro (Open Audio)
9:40
Learning Lab
UX Design
Nikki Lavoie, EVP Strategy & Innovation
10:15
Tech Innovation
The Foundation of the circular economy relies on 360° Data Traceability
Anthony Syams, CEO & Founder Cotit
10:40
Tech Innovation
From Design to Data:
Empowering Marketers with Interactive Online Forms
Florian Myter, Co-Founder Weave.ly
11:05
AI.CADE
Bias, AI, and the ICC/ESOMAR Code:
Is a virtuous cycle possible?
Kim Smouter, Director General, ENAR - Bias in AI
11:30
Tech Innovation
Robotics in AgTech
Collaborating with robots to create healthy food from a biodiverse environment for sustainable living
Arend Koekkoek
CEO Pixelfarming Robotics | owner of innovation centre Campus Almkerk
11:15
Turbocharged Takeaways
11:20-11:50
Break
11:55
Learning Lab
How to survive AI : the skills we need to stay relevant
David Smith
DVLSmith Ltd &
Adam Riley
Decision Architects
12:20
Learning Lab
Using Figma to Build Custom Forms and Surveys.
This workshop is for Figma users, novice or expert that want to get more out of their surveys and forms.
Florian Myter, Co-Founder Weave.ly
11:50
Keynote
Supercharged Research in a Polarised World
Will AI destroy us or free us?
Ben Page, Chief Executive, Ipsos
12:20
Industry challenge
Leveraging Your Scale for Competitive Advantage: Unleashing Talent & Tech
Stephan Gans, PepsiCo, USA
Claudia Sciarretta, PepsiCo, Mexico
12:45
Client Talk Show
Powering Up Insights
Four client-side superheroes join Graeme Lawrence of Human8 and explore what is supercharging the discovery of human insights and creating greater impact for the business. And in turn, what they believe the research sector needs to pull the plug on.
Barry Jennings, Microsoft, USA
Begonia Fafian, The Coca-Cola Company, USA
Elaine Rodrigo, Reckitt, UK
Stuart McGown, Philips, Netherlands
13:20
Closing Keynote
Amelia Kallman, Futurist and Author
Recently named one of the 'Top 25 Women in the Metaverse'
Great Techspectations
The big picture & beyond
13:50
Closing and Awards
1. Discover the 2023 winners of the
🏆 Best Congress Paper award
🏆 Peter Cooper Award for Qualitative Excellence
🏆 Best Paper of the Year award
2. Immerse yourself in a whirlwind recap of the last four days!
3. Be one of the first to know where the 2024 Congress will be....
Fenny Léautier, Programme Committee Chair
Joaquim Bretcha, ESOMAR Director General
Corrine Moy, ESOMAR Council
14:00
Farewell Drinks in the Exhibition