During this day long workshop, Megan Peitz will teach you how to delight your clients and execute outstanding research in this consultative guide to using advanced quantitative methods. In this workshop, you'll walk through the entire project life-cycle from proposal to deliverable - and offer insights around keywords to determine the suitable methodology, designing your questionnaire, questions to ask your clients, pitfalls to avoid, and what to look for in the results.  

The focus of this workshop with Sven Arn is qualitative research. The global pandemic fundamentally changed the way qualitative research was conducted. What can we expect now that it looks like things are going back to ‘normal’? Or are they? This Masterclass will feature lots of examples from research projects conducted around the world. We will refer to method best practice, use analytical frameworks and models and outline some of the major cultural and societal changes impacting the world of research and marketing.