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Sunday

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9:00 - 17:00 

Pre-Congress Workshop 
AI & YOU: Unlock the potential of AI

A hands-on workshop to turbocharge your human powers. Click here for workshop details and registration.

Anneke Quinn-de Jong, AI & U, Netherlands

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9:00 - 17:00 

Pre-Congress Workshop 
Unlock the Science of Epic Storytelling

Like the ancient Greek philosophers, we need to embrace the discomfort of experimentation to find the joy of creativity, fulfilling both our insights storytelling potential and that of our new AI tools. Click here for workshop details and registration.

Leanne Tomasevic, RUN JANE RUN, Australia
Grant Feller, Every Rung, United Kingdom

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9:00 - 17:00 

Pre-Congress Workshop 
Love Triangles

How to collaborate with consumers to move hearts and minds and drive progress in sustainability. Click here for workshop details and registration.

Nick Coates, C Space, United Kingdom
Denise Hicks, C Space, United Kingdom

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9:30 - 12:30
 

[INVITATION ONLY]
ESOMAR REPRESENTATIVES MEETING

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14:00 - 17:00 

[INVITATION ONLY]
ASSOCIATIONS MEETING

 

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15:00 - 19:00 

ONSITE REGISTRATION OPEN
Check-in and pick up your badge

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17:30 - 19:00 

[INVITATION ONLY]
LET'S CLICK MEETING
Engagement for research buyers and users

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17:30 - 19:00 

Masterclass presented by Survalyzer 

Who Is Better for Text Analysis? ChatGPT vs Trained Al Model [INVITATION ONLY]

Have you ever wondered how exactly ChatGPT understands and categorises open feedback? Dive into the world of generative Al by comparing the capabilities of ChatGPT and trainable Al models in categorising text analysis based on real responses.
Key Takeaways:

  1. Learn how to measure the quality of categorising open responses.

  2. Learn about the limitations of ChatGPT for categorising open responses.

  3. Learn about alternative models to ChatGPT for open response categorisation

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19:00 - 21:00

WELCOME RECEPTION
Networking drinks in the exhibition

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